This article assesses how the news media framed the causes of childhood obesity and potential solutions to the problem over a ten-year period (2000-2009). Researchers found that by 2003, childhood obesity was on the news media’s agenda and remained so until 2007, after which coverage decreased. Overall, news stories were equally likely to attribute childhood obesity to individual behavioral habits and system-level causes such as socioeconomic or food industry related factors. However, news magazines were significantly more likely to mention individual causes compared with television news. News stories consistently mentioned behavioral change most often as a solution to obesity, but television news reports were significantly more likely to mention behavior change compared with newspapers, which more often mentioned system-level solutions to the problem of obesity.