Published: October 2024

See more related research

Share


Digital food and beverage marketing is embedded in nearly every platform children use (websites, mobile apps, social media, video sharing, gaming, streaming TV), promoting unhealthy foods and beverages, which is harming children’s health. Healthy Eating Research convened an expert panel to develop evidence-based recommendations for actions to mitigate harms from digital food marketing to children ages 2 to 17. The multidisciplinary expert panel was composed of researchers, advocates, and practitioners in the areas of digital and food marketing, racial and ethnic disparities, children’s privacy, community engagement, children’s media usage, communications, psychology, pediatrics, and digital technology. The panel examined the research on digital marketing and reviewed current policy options to develop recommendations for policies to protect children from harmful and unfair digital food marketing practices and future research needed to address key gaps in the literature. All recommendations focus on the key actors affecting children’s digital environments, including industry-led policies, school-based policies, other physical food environment policies, social environment policies, and government policies.


Technical Report

This report presents evidence-based recommendations for policies and systems-level solutions to reduce children’s exposure to and/or the power of unhealthy digital food marketing. The technical report contains the full review of evidence and methodology used to develop the recommendations.


Executive Summary

This summary presents the expert panel’s recommendations and highlights the evidence reviewed.


Fact Sheet for Parents

This fact sheet describes what parents and caregivers need to know about digital food marketing, including what foods are marketing to children, how digital marketing reaches kids throughout the day, and what parents can do to reduce kids’ exposure to digital marketing.

Related Research

March 2024

Centering equity in FDA regulation: Front-of-package food label effects in Latino and limited English proficiency populations

This project aims to determine the front-of-package label design that is most effective at helping Latino consumers identify and choose healthier products. The project also aims to explore whether the benefits of front-of-package design differ by English proficiency. Participants will include 4,000 US adults of parental age (18-55 years old) who identify as Latino. Participants More

February 2024

Effects of front-of-package non-sugar sweetener disclosures on parents’ perceptions and selection of sweetened food and beverage products for their children

The project aims to use an online randomized experiment to 1) evaluate the impact of front-of-package (FOP) non-sugar sweetener (NSS) disclosures on a) parents’ selection of unsweetened products and b) parents’ selection of products with NSS and use focus group discussions to 2) examine parents’ understanding and perceptions of NSS and FOP NSS disclosures, 3) More

November 2023

Effects of a front-of-package disclosure on accuracy in assessing children’s drink ingredients: two randomised controlled experiments with US caregivers of young children

This study aimed to test the effects of a standardized front-of-package (FOP) disclosure statement (indicating added sugar, non-nutritive sweetener (NNS) and juice content) on accuracy in assessing ingredients and perceived healthfulness of children’s drinks. In two randomized controlled experiments, the same participants (six hundred and forty-eight U.S. caregivers of young children ages 1-5 years) viewed More