Introducing new grocery stores into low-income communities has been a focus of policy efforts to improve the food environment. Yet, evidence of the impact of this strategy on diet and health outcomes is inconsistent. In Baltimore, a not-for-profit grocery store was opened by the Salvation Army in March 2018 with the goal of improving healthy food access. Unfortunately, the store has so far failed to attract sufficient customers. This study explored the reasons for low usage from the perspective of community members and staff members. A qualitative, formative research study was conducted at the store, which included semi-structured interviews (n = 21), direct observations (n = 8), and sociodemographic surveys (n = 152). Reasons for low store usage included high prices, confusion regarding the nature of the store, and lack of product variety. Reducing prices, increasing community engagement, and using promotional materials were all recommended strategies to increase usage. The Salvation Army is interested in potentially opening other nonprofit grocery stores. The results of this study will be used to help the Salvation Army refine their nonprofit grocery store model and in their future planning.
Published: March 2021
ID #: CAS051
Journal: Ecol Food Nutr
Authors: Daniel L, Hinman SJ, Harper K, Ali SH, Gu Y, Poirier L, Park R, Trujillo A, Gittelsohn J
Related Research
March 2019
Impact of an Innovative Pricing Manipulation Study on Sales & Purchasing in a Low-Income Urban Community Store
This project will expand an existing study and test different pricing manipulation strategies for both healthy and unhealthy foods and accompanying promotional strategies in a community grocery store. The research team will introduce a series of pricing manipulation strategies on a monthly basis. For each food item, they will identify two healthy and two unhealthy MoreNovember 2023
Understanding the Chasm in the Diffusion of Online Food Benefit Ordering: A Service Ecosystem Approach
Although consumers used online grocery shopping more frequently to limit exposure to the COVID-19 virus during the pandemic, the participants of some federal nutrition assistance programs lacked the option to redeem their food benefits online. Some retailers were pilot-testing online food benefit ordering for the participants of the Special Supplemental Nutrition Program for Women, Infants, MoreOctober 2023