This study will develop and evaluate ways to increase the impact of restaurant menu labeling among parents buying food for their children to address concerns that restaurant calorie labeling laws have not been as influential as they could be. The goals of this project are to emplore how parents respond to restaurant calorie labeling and whether labeling can be augmented with a messaging campaign to promote lower-calorie purchases among parents and children, using ofcus groups, shop-along interviews, and experimental research. The project aims are to: 1) examine parents’ understanding and use of current restaurant calorie labels; 2) develop supplemental messaging for calorie labeling; and 3) test supplemental messaging for calorie labeling that could be presented on a restaurant menu, inside a restaurant, or through a public service campaign to improve understanding and use of calorie information among parents. Participants will include parenst with varying levels of education who have children age 6 to 12 who regularly eat at chain restaurants with their children. Message themes and total restaurant food calories ordered by parents for themselves and their children will be measured and knowledge, attitudes, and behavioral intentions related to the messages tested.
Improving Menu Labeling by Restaurants to Better Guide Parents in Helping Their Children Make Healthy Food Selections
A Qualitative Study of Parents With Children 6 to 12 Years Old: Use of Restaurant Calorie Labels to Inform the Development of a Messaging Campaign
U.S. law mandates that chain restaurants with 20 or more locations post calorie information on their menus to inform consumers and encourage healthy choices. This study aimed to better understand parents’ perceptions and use of calorie labeling and the types of messages that might increase use. Researchers conducted 10 focus … More
A growing number of consumers are ordering groceries online and picking them up in-store (OOPIS) to limit their exposure to the COVID-19 virus. Although OOPIS has been widely adopted, WIC participants in most states are unable to use OOPIS to redeem their WIC benefits due to significant legal barriers. To … More
Assessing the Implementation of Kids’ Meals Healthy Default Beverage Policies in the State of California and City of Wilmington, Del.
Healthy default beverage (HDB) policies are one policy approach to limiting kids’ sugary drink consumption and encouraging healthier beverage consumption. These policies specifically require restaurants to offer only healthier drinks (e.g., water, milk, 100% juice) instead of sugary drinks as the default options with kids’ meals, a combination of food … More