This study will develop and evaluate ways to increase the impact of restaurant menu labeling among parents buying food for their children to address concerns that restaurant calorie labeling laws have not been as influential as they could be. The goals of this project are to emplore how parents respond to restaurant calorie labeling and whether labeling can be augmented with a messaging campaign to promote lower-calorie purchases among parents and children, using ofcus groups, shop-along interviews, and experimental research. The project aims are to: 1) examine parents’ understanding and use of current restaurant calorie labels; 2) develop supplemental messaging for calorie labeling; and 3) test supplemental messaging for calorie labeling that could be presented on a restaurant menu, inside a restaurant, or through a public service campaign to improve understanding and use of calorie information among parents. Participants will include parenst with varying levels of education who have children age 6 to 12 who regularly eat at chain restaurants with their children. Message themes and total restaurant food calories ordered by parents for themselves and their children will be measured and knowledge, attitudes, and behavioral intentions related to the messages tested.
Improving Menu Labeling by Restaurants to Better Guide Parents in Helping Their Children Make Healthy Food Selections
This content analysis investigated equity-based arguments featured in news debate over federal school nutrition policy. Analyses of national and local print and broadcast news between September 1, 2014-December 31, 2015 were conducted to examine arguments rooted in appeals about equity and/or disparities. Overall, equity and/or disparities appeals appeared in 24% … More
Early life diet and feeding behaviors play an important role in establishing healthy food preferences and behaviors and are crucial for preventing childhood overweight and obesity. The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) is a key program that targets nutrition of low-income pregnant and postpartum women, … More
Early life diet and feeding behaviors play an important role in establishing healthy food preferences and behaviors and are crucial for preventing childhood overweight and obesity. Early Care and Education (ECE) providers are key players in the implementation of feeding and dietary guidelines targeting infants and toddlers. This issue brief … More