This study tested a pricing manipulation strategy in a small grocery store to assess the impact on food sales. The prices of 35 healthy foods were decreased over time while simultaneously increasing the prices of 45 unhealthy foods. Trends in sales were examined across each manipulation period. Total sales of healthy foods remained relatively stable over time, indicating that total quantity sold increased. In contrast, total sales of unhealthy foods generally declined during the study period, indicating that total quantity sold decreased. In this store, we found that healthy and unhealthy foods may be sensitive to pricing manipulation strategies.
Published: February 2022
ID #: CAS067
Journal: Journal of Hunger & Environmental Nutrition
Authors: Sundermeir SM, Trujillo A, Mathew D et al.
A click too far from fresh foods: A mixed methods comparison of online and in-store grocery behaviors among low-income householdsA recent policy in the U.S. authorized monthly benefits from the Supplemental Nutrition Assistance Program (SNAP) to be used online to increase grocery access and promote healthy eating. This study examined online grocery attitudes and purchasing behaviors among low-income SNAP-eligible households with young children with and without online grocery experience. An explanatory sequential mixed methods More