This paper examines how young children interpret depictions of healthy foods (milk and apples) in television advertisements by McDonalds’s and Burger King aired from July 1, 2010 through June 30, 2011. A sample of 99 children ages 3 to 7 were shown two still images drawn from advertisements for healthy meals at McDonald’s and Burger More
Financing programs to incentivize healthy food retail development in communities classified as “underserved” are taking place at the local, state, and national levels. Implementing these policies requires a clear definition of eligibility for program applicants and policy administrators. This paper describes a process to implement an eligibility analysis for healthy food financing programs and shares More
Many front-of-package (FOP) nutrition labeling systems have been developed by food retailers and manufactures to help consumers identify more healthful options at the point of purchase. This paper examines how two alternative FOP nutrition labeling systems – reductive and evaluative – affect shoppers’ product evaluations, choices, and retailer evaluations. Reductive FOP systems extract a reduced More
This paper presents the experiences and lessons learned from small food store interventions in four U.S. cities – Baltimore, Md.; Minneapolis, Minn.; Burlington, N.C.; and Philadelphia, Pa. Experiences from these four communities indicate that small store interventions face a variety of challenges that impact feasibility, acceptability, and long-term success. Particularly challenging issues included: understanding and More
This paper examines the impact of a rewards-based incentive program on fruits and vegetable purchases in a supermarket located in a predominately minority community in Philadelphia, Pa. Researchers conducted a four-phase prospective cohort study with randomized intervention and wait-listed control groups. Households in the intervention were provided a 50 percent rebate on fresh or frozen More
In the past few years, numerous state and local legislators have proposed taxes on sugar-sweetened beverages (SSB) as a means of changing individuals’ behavior in order to reduce obesity and improve health. None of these proposals have succeeded thus far, hindered in part by beverage industry claims of related job losses. This paper provides a More
This paper examines the associations between the food and physical activity environment in schools and body mass index (BMI) for lower-income boys and girls when they were in the 8th grade during 2007. Analyzing secondary data from the nationally representative Early Childhood Longitudinal Study, Kindergarten Class of 1998-1999 (ECLS-K), researchers found that a number of More
This paper examines how three video messages featured in the Strong4Life campaign affected public attitudes about: 1) the problem of obesity and its consequences; 2) who in society is responsible for addressing the problem; 3) support for obesity prevention policies; and 4) weight-based stigma. Researchers conducted a web-based survey experiment in May-June 2012 with a More
This paper examines the effects of food prices on clinical measures of obesity, including body mass index (BMI) and percentage body fat (PBF) measures derived from bioelectrical impedance analysis (BIA) and dual energy x-ray absorptiometry (DXA), among youths ages 12 to 18. Using three waves of National Health and Nutrition Examination Survey (NHANES) data (1999-2000, More
While there has been considerable focus on the school environment in the context of childhood obesity, less is known about the environments around the school, particularly in low-income, urban neighborhoods. The purpose of this study was to assess students’ corner store and commuting habits before and after school in a low-income, urban environment. This was More
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