This paper examines how young children interpret depictions of healthy foods (milk and apples) in television advertisements by McDonalds’s and Burger King aired from July 1, 2010 through June 30, 2011.
of kids ages 3 to 7 correctly identified apples in Burger King TV ads
The soda industry played a behind-the-scenes role to influence news coverage of two soda tax ballot measures in the working-class cities of Richmond and El Monte, Calif., according to a report released by the Berkeley Media Studies Group. Funded by Healthy Eating Research, the report finds that the soda industry infiltrated news stories while camouflaging its identity.
Sugary drinks add large amounts of calories to the diet and are linked with obesity. Many state legislatures have tried to impose new taxes on sugary drinks, but the beverage … More
price increase on sugary drinks results in a net increase in jobs
Strategic messaging is used to emphasize certain aspects of issues in policy debates, shaping public views and policy-making processes. This paper explores the use of strategic messaging by proponents of sugar-sweetened beverage (SSB) taxation to influence public opinion, emphasizing the experiences in El Monte and Richmond, Calif., where SSB tax … More
Strategies to reduce consumption of sugar-sweetened beverages (SSBs) are a key component of public health promotion and obesity prevention, yet the introduction of many of these policies has been met with political controversy. This paper assesses the levels and determinants of U.S. public support for policies to reduce consumption of … More
This paper examines how young children interpret depictions of healthy foods (milk and apples) in television advertisements by McDonalds’s and Burger King aired from July 1, 2010 through June 30, 2011. A sample of 99 children ages 3 to 7 were shown two still images drawn from advertisements for healthy … More
The Water Works implementation guide can help interested individuals work with schools and community partners to increase access to free, high-quality drinking water sources in their schools. It provides a comprehensive description on how to start a school water program, including how to: 1) build a team and gather support … More