Healthy Eating Research

Building Evidence to
Prevent Childhood Obesity

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Learn about the childhood
obesity epidemic

Focus Areas

Research & Publications

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January 2015

Recommendations for Responsible Food Marketing to Children

The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. … More

February 2015

Examining the Influence of Sugar-Sweetened Beverage Health Warning Labels

The purpose of this project is to understand the influence of health warning labels displayed on sugar-sweetened beverages (SSBs) on consumer perceptions. This study was commissioned in response to California’s recent proposal to place health warning labels on SSBs in the absence of data. Investigators will conduct two randomized-controlled, web-based … More

February 2015

Influence of Food Companies’ Brand Mascots and Entertainment Companies’ Cartoon Media Characters on Children’s Diet and Health: A Systematic Review and Research Needs

This paper examines the influence of cartoon brand mascots and media characters on diet-related cognitive, behavioral, and health outcomes for children ages 2 to 11 through a review of 11 experimental studies published between 2004 and 2014. Researchers categorized results into outcomes such as character or brand recognition, taste or … More

January 2015

Legal Action Against Health Claims on Foods and Beverages Marketed to Youth

Deceptive health claims on foods and beverages are prohibited by law, and may be addressed through litigation or government regulatory efforts. This article analyzes legal actions against potentially deceptive health claims and presents recommendations for those interested in pursuing legal approaches. Researchers identified and reviewed 115 health claims on foods … More