Healthy Eating Research

Building Evidence to
Prevent Childhood Obesity

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Learn about the childhood
obesity epidemic

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Research & Publications

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March 2014

Strategic Messaging to Promote Taxation of Sugar-Sweetened Beverages: Lessons from Recent Political Campaigns

Strategic messaging is used to emphasize certain aspects of issues in policy debates, shaping public views and policy-making processes. This paper explores the use of strategic messaging by proponents of sugar-sweetened beverage (SSB) taxation to influence public opinion, emphasizing the experiences in El Monte and Richmond, Calif., where SSB tax … More

March 2014

Americans’ Opinions about Policies to Reduce Consumption of Sugar-Sweetened Beverages

Strategies to reduce consumption of sugar-sweetened beverages (SSBs) are a key component of public health promotion and obesity prevention, yet the introduction of many of these policies has been met with political controversy. This paper assesses the levels and determinants of U.S. public support for policies to reduce consumption of … More

March 2014

Children’s Reaction to Depictions of Healthy Foods in Fast-Food Television Advertisements

This paper examines how young children interpret depictions of healthy foods (milk and apples) in television advertisements by McDonalds’s and Burger King aired from July 1, 2010 through June 30, 2011. A sample of 99 children ages 3 to 7 were shown two still images drawn from advertisements for healthy … More

March 2014

Water Works: A Guide to Improving Water Access and Consumption in Schools to Improve Health and Support Learning

The Water Works implementation guide can help interested individuals work with schools and community partners to increase access to free, high-quality drinking water sources in their schools. It provides a comprehensive description on how to start a school water program, including how to: 1) build a team and gather support … More