To better understand how to improve healthy food access in low-income neighborhoods, the aim of this study is to examine financial incentives around selling specific types of food. Specifically, this research will: (a) analyze the financial benefits of selling healthy and unhealthy food items from the perspective of a small food store business in a low-income neighborhood, and (b) evaluate the impact of increasing the in-store accessibility or promotion of healthy items and reducing the accessibility or promotion of unhealthy items on store sales and profits. In addition to advancing our scientific knowledge in this area, this work will also serve to inform government programs, one of which is currently in development in city of New Orleans, aimed at providing financial incentives to food stores that sell healthy food in underserved areas.