This project will examine strategies for implementing farmers’ markets in low-income communities, as well as barriers that need to be addressed to improve the viability of markets in these areas. This research will combine case study analysis and examination of a wide array of existing data collected by Project for Public Spaces (PPS) grantees, each of whom have implemented a variety of strategies to enhance the sustainability and community impact of the market. Specifically, this study seeks to address the following research questions: (1) what strategies are most effective in developing financially sustainable farmers’ markets in low- to moderate-income communities?, (2) what characteristics are most effective in attracting low-income and minority community shoppers to these markets?, and (3) how does youth-oriented farmers’ market programming affect orientation to healthy eating among children and families?