This project will examine the strengths and weaknesses of self-regulation in addressing food marketing practices that contribute to childhood obesity. Investigators will document the impact and effectiveness of the Children’s Advertising Review Unit (“CARU”) (the principal mechanism for self-regulation in this area) and the Children’s Food and Beverage Advertising Initiative (“Initiative”) (a recent development involving pledges by 13 major food marketers governing how they market products to children, and what products are marketed). The specific aims of this research include: 1) providing a legal analysis of how CARU regulates food marketing to children under 12; and 2) evaluating the quality of the Initiative pledges from legal, marketing and public policy perspectives by comparing the marketing commitments made in the pledges, and CARU’s standards, with other self-regulatory policies and best practices standards. The overall goal of this work is to develop recommendations to assist these groups in developing more effective approaches to promote healthy eating and prevent childhood obesity.