Studying and Documenting Industry Self-Regulation Strengths and Weaknesses in Addressing Food Marketing Practices that Contribute to Childhood Obesity
This project will examine the strengths and weaknesses of self-regulation in addressing food marketing practices that contribute to childhood obesity. Investigators will document the impact and effectiveness of the Children’s Advertising Review Unit (“CARU”) (the principal mechanism for self-regulation in this area) and the Children’s Food and Beverage Advertising Initiative (“Initiative”) (a recent development involving pledges by 13 major food marketers governing how they market products to children, and what products are marketed). The specific aims of this research include: 1) providing a legal analysis of how CARU regulates food marketing to children under 12; and 2) evaluating the quality of the Initiative pledges from legal, marketing and public policy perspectives by comparing the marketing commitments made in the pledges, and CARU’s standards, with other self-regulatory policies and best practices standards. The overall goal of this work is to develop recommendations to assist these groups in developing more effective approaches to promote healthy eating and prevent childhood obesity.
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More
The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. … More