The Influence of Sugar-Sweetened Beverage Health Warning Labels on Parents’ Choices
U.S. states have introduced bills requiring sugar-sweetened beverages (SSBs) to display health warning labels. This study examined how warning labels influence parents and which labels are most effective. Over 2,000 demographically and educationally diverse parents of children ages 6 to 11 participated in an online survey. Parents were randomized to one of 6 conditions: 1) No warning label (control); 2) Calorie label; or 3-6) one of four text versions of a warning label (e.g., SAFETY WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay). Parents chose a beverage for their child in a vending machine choice task, rated perceptions of different beverages, and indicated interest in receiving beverage coupons. Significantly fewer parents chose an SSB for their child in the warning label condition (40%) versus the no label (60%) and calorie label conditions (53%). Parents in the warning label condition also chose significantly fewer SSB coupons, believed that SSBs were less healthy for their child, and were less likely to intend to purchase SSBs. There were no consistent differences among different versions of the warning labels.
California, New York, and the cities of San Francisco and Baltimore have introduced bills requiring health-related warning labels for sugar-sweetened beverages. This study measured the extent to which these warning labels influence adolescents’ beliefs and hypothetical choices. Over 2,000 adolescents ages 12-18 completed an online survey in which they chose … More
In 2012, the New York City (NYC) Board of Health passed a regulation prohibiting the sale of sugar-sweetened beverages (SSBs) larger than 16 ounces in the city’s food service establishments. In June 2014, the rule was overturned after New York’s highest court ruled that the Board overstepped its authority. This … More
The purpose of this project is to understand the influence of health warning labels displayed on sugar-sweetened beverages (SSBs) on consumer perceptions. This study was commissioned in response to California’s recent proposal to place health warning labels on SSBs in the absence of data. Investigators will conduct two randomized-controlled, web-based … More