Using Rewards-Based Incentives to Increase Purchase of Fruit and Vegetables in Lower-Income Households: Design and Start‑Up of a Randomized Trial
This paper reports the design and baseline results of a rewards-based incentive program–the Frequent Buyer Rewards Study–in a large full-service supermarket located in a predominately minority community in Philadelphia, Penn. The Frequent Buyer Rewards Study is a four-phase randomized trial designed to increase the purchase of fruits and vegetables in lower-income households. Baseline data indicates that households purchased only limited amounts and selection of fresh and frozen produce. Households purchased an average of 3.7 servings of fresh vegetables; less than 1 serving of frozen vegetables; 1.9 servings of fresh fruits; and little to no frozen fruit purchases per week.
This paper examines the impact of a rewards-based incentive program on fruits and vegetable purchases in a supermarket located in a predominately minority community in Philadelphia, Pa. Researchers conducted a four-phase prospective cohort study with randomized intervention and wait-listed control groups. Households in the intervention were provided a 50 percent … More
Incentives that reward healthier food purchases and that provide reinforcement to the consumer have not been systematically and rigorously studied, particularly among lower-income populations. The aim of this study is to determine whether an incentive-based system increases healthier food purchasing practices by lower-income families. The study is a randomized controlled … More
This pilot study was conducted to determine whether a supermarket double-dollar fruit and vegetable (F&V) incentive increases F&V purchases among low-income families. The study was carried out in a supermarket in a low-income rural Maine community. The participants were low-income and Supplemental Nutrition Assistance Program (SNAP) supermarket customers. The participants … More