This article provides an overview of the growing digital media and marketing landscape, focusing on four developments that are shaping marketing strategies and techniques: 1) the growth of interactive games and increasing sophistication of augmented realities and other immersive features of digital media; 2) the rapid explosion of social media and the emergence of marketing More
This paper discusses the results of a study that tested whether the associations between franchised fast-food restaurants or convenience store density near schools and childhood overweight varied by race/ethnicity, sex, and grade. Using data for 926,018 racially/ethnically diverse children in fifth, seventh, or ninth grade in 6,362 public California schools, researchers documented four findings in More
This study examined 151 written district school wellness policies in Connecticut and found that significant improvement in school-level implementation of policies was reported after written policies were adopted. Stronger and more comprehensive written policies predicted significantly greater implementation of practices and policies at the school level. Some sociodemographic characteristics predicted the strength of wellness policies. More
Children’s and adolescents’ consumption of sports drinks is increasing. Given the already elevated levels of added sugar in the American diet and its detrimental impact on health, the increased consumption of sports drinks among youths in recent years is of growing concern for parents, health professionals, and public health advocates. This research review examines the More
This paper discusses the results of a study which examined the relationship between home food preparation and adolescent body mass index (BMI) in a sample of 240 African American adolescents and their caregivers in Baltimore, Md. Researchers found that meals prepared at home in African American households do not necessarily promote healthy BMI in youth. More
This study explored the extent to which schoolchildren would purchase pre-cut and bagged fruits and vegetables from a mobile fruit vendor (frutero). During 14 days in fall 2008, a vendor sold fruits and vegetables at the entrance of an elementary school property in Oakland, California, at the close of each school day. Overall, 248 bags More
One hundred percent fruit juice makes up a substantial part of the total fruit intakes of children and is a major contributor to their total nutrient intake. However, fruit juices have energy densities similar to sugar-sweetened beverages and might contribute to excess energy intake, obesity, and weight gain. This paper discusses the results of a More
This paper discusses the results of a qualitative study which explored childhood obesity and healthy eating concepts among out-of-school time program administrators. Researchers found that while program administrators were concerned about childhood obesity, they identified four main barriers to serving healthy foods: food procurement, budget, staff issues, and facilities. They also found that while having More
In a 2005 report, “Food Marketing to Children and Youth: Threat or Opportunity?”, an Institute of Medicine (IOM) expert committee concluded that prevailing food and beverage marketing practices did not support a healthful diet and provided recommendations for diverse stakeholders to promote a healthful diet to children and adolescents. This paper reviews the available evidence More
This article assess the relationship between children’s experience of food insecurity and nutrient intake from food and beverages among Mexican-origin children (ages 6-11 years) who resided in Texas border colonias. Child food security measures and 24-hour dietary recall data were collected in Spanish by trained promotora-researchers. Researchers found that 64 percent of children reported low More
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