This paper estimates the effects of junk food availability on body mass index (BMI), obesity, and related outcomes among a national sample of fifth graders. The researchers found that junk food availability does not significantly increase BMI or obesity among this fifth-grade cohort despite the increased likelihood of in-school junk food purchases. Estimates suggest that More
The childhood obesity epidemic has prompted calls for government restrictions on child-targeted advertisements for high-calorie, nutrient-poor foods. Food and entertainment industry groups have countered that the First Amendment prohibits such government regulation. This article draws on relevant court decisions and scientific research on children’s understanding of advertising to show that all advertising directed at children More
This study will examine the impact of the opening of a new grocery store in a lower-income, multi-ethnic neighborhood in San Francisco. This research team has already collected two sets of baseline data from the neighborhood prior to the opening of the grocery store. This new project will allow for a final wave of endpoint More
With the link between sugar-sweetened beverages (SSBs) and childhood obesity well established, effective strategies to reduce consumption of these beverages among children are needed. The objective of this research is to determine whether the nutritional content of fortified beverages and fruit drinks warrants their inclusion or exclusion from public policies designed to reduce the marketing More
This paper examines the association between the rural food environment and rural lower-income children’s food consumption and obesity rates in six rural towns in Maine. Researchers found few significant relationships between the community food environment and the home food environment. A marginally significant relationship was found between the distance parents traveled to shop and the More
Some legal scholars suggest that kids’ meal advertising constitutes false advertising because of its emphasis on toy premiums and movie tie-ins rather than food. Yet no one has assessed how the target population perceives such advertising. This study examines whether the emphasis on toy premiums and tie-ins in such ads misleads children to primarily associate More
This report provides a snapshot of five categories of marketing tactics used by fast food, snack food, and soft drink companies to target children and adolescents. These categories include: 1) creating immersive environments; 2) infiltrating social networks; 3) location-based and mobile marketing; 4) collecting personal data; and 5) studying and triggering the subconscious. Descriptions of More
This legal issue brief focuses on “pester power” food and beverage marketing, in which young children are targeted by marketers in an effort to get them to encourage their parents to purchase products for them. In the brief, pester power marketing is analyzed under existing state consumer protection laws and two primary legal theories: (1) More
This report summarizes findings from a 50-state survey of state consumer protection laws to identify key statutes that hold promise to protect children when they are the targets of marketing for unhealthy food and beverage marketing. The authors apply a consumer protection legal framework by dividing children’s food and beverage marketing into three categories: a) More
This paper discusses the impact of early elementary school attendance on children’s body weight. Using data from the Early Childhood Longitudinal Study–Kindergarten Cohort of 1998 (ECLS-K), researchers compared the weights of children who had completed first grade to those of the same age who had completed kindergarten only. Employing a regression-discontinuity (RD) design, researchers found More
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