Age Group: Pregnant women, infants and toddlers (ages 0 to 2)

Nutrition-related claims lead parents to choose less healthy drinks for young children: a randomized trial in a virtual convenience store

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Consumption of sugar-sweetened beverages, including fruit drinks, contributes to childhood obesity. We aimed to examine whether nutrition-related claims on fruit drinks influence purchasing among parents and lead to misperceptions of healthfulness. We conducted an experiment in a virtual convenience store with 2219 parents of children ages 1-5 y. Parents were randomly assigned to view fruit More

Insights from Washington State’s COVID-19 Response: A Mixed-Methods Evaluation of WIC Remote Services and Expanded Food Options Using the RE-AIM Framework

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In response to the COVID-19 pandemic, Washington State’s Supplemental Nutrition Program for Women, Infants, and Children (WA WIC) adopted federal waivers to transition to remote service delivery for certification and education appointments. WA WIC also expanded the approved food list without using federal waivers, adding more than 600 new items to offset challenges participants experienced More

Marketing of sugar-sweetened children’s drinks and parents’ misperceptions about benefits for young children

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Despite expert recommendations, U.S. parents often serve sugar-sweetened children’s drinks, including sweetened fruit-flavored drinks and toddler milks, to young children. This qualitative research explored parents’ understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups More

The Online Ordering Behaviors among Participants in the Oklahoma Women, Infants, and Children Program: A Cross-Sectional Analysis

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Online ordering is an innovative method being pilot-tested in some stores to facilitate WIC participants’ food benefit redemption, which has become especially important in the COVID-19 pandemic. The present research aimed to examine the online ordering behaviors among 726 WIC households who adopted WIC online ordering in a grocery chain, XYZ (anonymous) store, in Oklahoma More

Front-of-package claims & imagery on fruit-flavored drinks and exposure by household demographics

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Young children regularly consume sugary fruit drinks, in part because parents may falsely believe they are healthful due to front-of-package (FOP) claims and imagery. The goal of this study was to assess: 1) the prevalence of FOP claims/imagery on fruit-flavored beverages purchased by U.S. households with 0-5-year-olds, and 2) proportional differences in beverages purchased with More

Federal Nutrition Programs During the COVID-19 Pandemic: WIC

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In response to the challenges posed by the COVID-19 pandemic, the Families First Coronavirus Response Act authorized USDA to approve waivers, requested by WIC state agencies and Tribal Nations, which would ensure WIC benefit access for families already participating in the program, as well as newly eligible families. These waivers and flexibilities provided researchers a More

Food Outlet Density, Distance, and Food Quality Offered to Preschool-Aged Children at Family Child Care Homes

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This study aimed to examine how food environments around family child care homes (FCCHs) are associated with the healthfulness of foods served to children. The study included cross-sectional data from a mail survey of 132 Mississippi FCCHs. Rural FCCHs with higher counts of supermarkets, convenience stores, and produce stores had lower compliance with selected best More

Text Messages to Curb Sugar-Sweetened Beverage Consumption among Pregnant Women and Mothers: A Mobile Health Randomized Controlled Trial

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Racial, ethnic, and socioeconomic disparities in childhood obesity in the United States originate in early life. Maternal sugar-sweetened beverage (SSB) consumption is an early life risk factor for later offspring obesity. The goal of this study was to test the effects of policy-relevant messages delivered by text messages mobile devices (mHealth) on maternal SSB consumption. More

Examining Facilitators and Barriers to Utilization of the Increased WIC Cash Value Benefit Among NC WIC Participants

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Using COVID-relief funds, UDSA temporarily expanded the WIC FV cash value benefit (CVB) from $9-11 to ~$35/month/person for seven months, June – December 2021. The objective of this study is to use focus groups with a diverse group of WIC participants in North Carolina to examine barriers and facilitators to utilizing the temporarily expanded CVB, More