Evaluating the Effectiveness of New Nutrition Standards for Competitive Foods and Beverages in Massachusetts Schools

In accordance with a Massachusetts school nutrition bill (105 CMR 225.000) passed in 2010, the Massachusetts Departments of Public Health and Elementary and Secondary Education have developed new nutrition standards for all competitive foods and beverages served in schools in the state. These standards will be the most comprehensive in the U.S. and most closely More

Studying Industry Self-Regulation of the Televised Advertising of Foods and Beverages to Children and its Impact on Nutritional Quality

Research has established that children’s exposure to television ads for non-nutritious food products is a significant risk factor contributing to childhood obesity. The aim of this project is to continue an ongoing, independent evaluation of a food industry self-regulatory program known as the Children’s Food and Beverage Advertising Initiative (CFBAI). Key research questions include: 1) More

Influence of Competitive Food and Beverage Policies on Children’s Diets and Childhood Obesity. A Research Review

Competitive foods are foods and beverages that compete with school meal programs. They are sold through vending machines, a la carte cafeteria lines, school stores and other venues. Given that the foods and beverages available in schools have a significant impact on children’s diets and their weight, it is important to understand how competitive foods More

Observations of Drinking Water Access in School Food Service Areas Before Implementation of Federal and State School Water Policy, California, 2011

This article discusses the results of a study that examined the provision of water and student water consumption in food service areas (FSA) in a random sample of San Francisco, California Bay Area schools. Barriers to and strategies for implementing federal and state drinking water requirements were also examined. Researchers found that 14 of 24 More

Consumption of Sports Drinks by Children and Adolescents. A Research Review

Children’s and adolescents’ consumption of sports drinks is increasing. Given the already elevated levels of added sugar in the American diet and its detrimental impact on health, the increased consumption of sports drinks among youths in recent years is of growing concern for parents, health professionals, and public health advocates. This research review examines the More

Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?

This article examines prominent cases from corporate social responsibility (CSR) efforts by soda industry leaders PepsiCo and Coca-Cola and compares them with tobacco industry CSR campaigns. Researchers found that major soda manufacturers have recently employed elaborate, expensive, multinational CSR campaigns. The campaigns echo the tobacco industry’s use of CSR to focus responsibility on consumers rather More

The New Threat of Digital Marketing

This article provides an overview of the growing digital media and marketing landscape, focusing on four developments that are shaping marketing strategies and techniques: 1) the growth of interactive games and increasing sophistication of augmented realities and other immersive features of digital media; 2) the rapid explosion of social media and the emergence of marketing More