Assessing the Public Health Impacts of the Children’s Food and Beverage Advertising Initiative
NCCOR is partnering with the Rudd Center for Food Policy and Obesity and RTI International to review the impact that the Children’s Food and Beverage Advertising Initiative (CFBAI) has made since its inception in 2006. CFBAI is a voluntary industry initiative in which companies commit to featuring only foods meeting specific nutrition criteria in advertising directed primarily to children under age 12. More