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Consumer Awareness of Fast-Food Calorie Information in New York City After Implementation of a Menu Labeling Regulation

This article examines consumer awareness of calorie information at fast-food restaurant chains in New York City after the introduction of calorie labeling on menus and menu boards. Researchers found that awareness of calorie information increased from pre-enforcement to post-enforcement of the calorie labeling regulation (25% to 64%). Among customers who saw calorie information post-enforcement, 27% More

Date: December 2010

Resource Type: Journal Article

Focus Areas: Food Retail

Evaluating the New York City Calorie Labeling Regulation

The New York City Department of Health and Mental Hygiene approved a regulation that requires that calorie information be posted on menu boards for restaurant chains with 15 or more stores nationally. This regulation went into effect in 2008. The regulation is intended to increase prominence of calorie information at point-of-purchase to help consumers make More

Date: November 2008

Resource Type: Grant Summary

Focus Areas: Food Marketing