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Analysis of Relationship Between Brand Advertising and Most Loved Brands by Kids

According to a 2008 Federal Trade Commission report, overall expenditures to promote foods and beverages to children and adolescents in the United States were more than $1.6 billion annually. Studies indicate that exposure to food advertising influences children’s attitudes, preferences, and food purchase requests toward foods with low nutritional value. It is therefore important for More

Date: April 2011

Resource Type: Commissioned Research Project Summary

Focus Areas: Food Marketing