Despite expert recommendations, U.S. parents often serve sugar-sweetened children’s drinks, including sweetened fruit-flavored drinks and toddler milks, to young children. This qualitative research explored parents’ understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups More
Keywords: Front-of-package labeling, Sugar-sweetened beverages, Water
This study aimed to examine the impact of pictorial warnings on parents’ purchases of sugary drinks for their children in a naturalistic store laboratory. Parents of children ages 2 to 12 (n = 325, 25% identifying as Black, 20% Hispanic) completed a shopping task in a naturalistic store laboratory in North Carolina. Participants were randomly More
Keywords: Message Framing, Sugar-sweetened beverages
Nutrient warnings, including warnings on packaged foods and restaurant menus, can be used to show when a food or drink has high levels of calories or unhealthful nutrients like sodium, saturated fat, and added sugars. As of December 2021, calorie and nutrient warnings (including for sodium, saturated fat, and sugar) are required on packaged food More
Date: December 2021
Resource Type: Fact Sheet
Focus Areas: Diet Quality & Healthy Weight Food Retail
Racial, ethnic, and socioeconomic disparities in childhood obesity in the United States originate in early life. Maternal sugar-sweetened beverage (SSB) consumption is an early life risk factor for later offspring obesity. The goal of this study was to test the effects of policy-relevant messages delivered by text messages mobile devices (mHealth) on maternal SSB consumption. More
Keywords: Sugar-sweetened beverages
In 2018, Healthy Eating Research (HER)—a national program of the Robert Wood Johnson Foundation (RWJF)—developed a national research agenda to reduce the consumption of sugar-sweetened beverages (SSB) and increase access to and consumption of safe drinking water among 0- to 5-year-olds. Through this process, it became clear that a lack of consistent recommendations for beverage More
Keywords: Sugar-sweetened beverages, Water
Date: November 2021
Resource Type: Commissioned Research Project Summary
Focus Areas: Beverages Early Childhood
The purpose of this study is to examine whether front-of-package (FOP) disclosures increase parents’ (of children ages 1-5) ability to accurately identify the amount of juice and the presence of added sugar and non-nutritive sweeteners (NNS) in children’s drinks (fruit drinks, flavored waters, 100% juice and diluted juice/water blends). The specific aims are: (1) develop More
The purpose of this analysis is to provide useful guidance to policymakers and advocates regarding sweetened beverage tax (SBT) allocation and dedication. The specific aims are to: 1) collect all state SBT bills proposed in the United States in the past ten years, and all adopted local laws along with a representative set of proposed More
Keywords: Sugar-sweetened beverages, Taxes
Date: September 2021
Resource Type: Commissioned Research Project Summary
Focus Areas: Beverages Pricing & Economics
Sugary drink warnings are a promising policy for reducing sugary drink consumption, but it remains unknown how to design warnings to maximize their impact overall and among diverse population groups, including parents of Latino ethnicity and parents with low English use. In 2019, we randomized U.S. parents of children ages 2-12 (n = 1078, 48% More
Keywords: Sugar-sweetened beverages
This study aimed to test for racial/ethnic differences in perceived argument strength in favor of structural interventions to curb childhood obesity among lower-income parents of young children. Study participants were parents of children (age 0-5 years) with an annual income <$40,000, stratified by White, Black and/or Latinx race/ethnicity. Race/ethnicity was not a significant predictor of More
Keywords: Sugar-sweetened beverages, Taxes
In 2019, California and Wilmington, Delaware implemented policies requiring healthier default beverages with restaurant kids’ meals. The current study assessed restaurant beverage offerings and manager perceptions. Pre-implementation, the most common kids’ meal beverages on California menus were unflavored milk and water (78·8 %, 52·0 %); in Wilmington, juice, milk and sugar-sweetened beverages were most common More
Keywords: Fast food, Menu Labeling, Restaurant, Sugar-sweetened beverages, Water