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Two Communities, Two Debates: News Coverage of Soda Tax Proposals in Richmond and El Monte

In 2012, the California cities Richmond and El Monte asked voters to consider a penny-per-ounce tax on sugar-sweetened beverages (SSBs). The measures appeared on the ballot alongside companion advisory policies that proposed earmarking revenue from the tax for youth obesity prevention programs and, in El Monte, for other city services as well. The soda industry More

Keywords: Community setting, Media, Message Framing, Spanish language, Sugar-sweetened beverages, Taxes

Date: February 2014

Resource Type: Report

Focus Areas: Beverages Pricing & Economics

Soda Tax Debates in California: How Were They Framed?

The purpose of this project is to understand public debates regarding proposed local soda taxes based on experiences during 2012 in the cities of Richmond and El Monte, California, so that future ballot initiatives might better anticipate what to expect when sugar-sweetened beverage (SSB) taxes are presented to local voters. News media content and online More