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Research & Publications | Healthy Eating Research

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Analyzing Supermarket Retailers’ Motivators for and Barriers to Promoting Healthy Products

This study aims to analyze supermarket retail practices and identify retailers’ motivators for and barriers to promoting healthy products. The research team will engage in semi-structured and qualitative interviews with 16-20 supermarket managers (or key decision-makers), at least 10 of which will be in New York City and 6 in rural areas in New York More

Keywords: Food advertising, Food outlet, In-store marketing, Point-of-decision prompts, Rural, Supermarket, Urban

Date: March 2016

Resource Type: Commissioned Research Project Summary

Focus Areas: Food Marketing Food Retail