Do Emotional Appeals in Public Service Advertisements Influence Adolescents’ Intention to Reduce Consumption of Sugar-Sweetened Beverages?
Mass media campaigns are a commonly used and often effective public health strategy. However, it is unknown how health messages about sugar-sweetened beverages (SSBs), widely accepted and advertised products, will be perceived by teen audiences. This study investigated the direct and mediated effects of emotional appeals in beverage-related public service advertisements (PSAs) that aired between More