Focus Area: Beverages

Do Emotional Appeals in Public Service Advertisements Influence Adolescents’ Intention to Reduce Consumption of Sugar-Sweetened Beverages?

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Mass media campaigns are a commonly used and often effective public health strategy. However, it is unknown how health messages about sugar-sweetened beverages (SSBs), widely accepted and advertised products, will be perceived by teen audiences. This study investigated the direct and mediated effects of emotional appeals in beverage-related public service advertisements (PSAs) that aired between More

Potential Population-Level Nutritional Impact of Replacing Whole and Reduced-Fat Milk With Low-Fat and Skim Milk Among US Children Aged 2-19 Years

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This study aimed to evaluate the population-level impact of substituting low-fat and skim milk for whole, reduced-fat, and flavored milk (milk eligible for replacement [MER]) on energy, macronutrient and nutrient intakes, and diet cost. Analyses were based on data from 8,112 children and adolescents (ages 2-19) who completed a 24-hour dietary recall through the National More

Examining the Influence of Sugar-Sweetened Beverage Health Warning Labels

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The purpose of this project is to understand the influence of health warning labels displayed on sugar-sweetened beverages (SSBs) on consumer perceptions. This study was commissioned in response to California’s recent proposal to place health warning labels on SSBs in the absence of data. Investigators will conduct two randomized-controlled, web-based surveys to examine how a More

Big Soda’s Long Shadow: News Coverage of Local Proposals to Tax Sugar-Sweetened Beverages in Richmond, El Monte and Telluride

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Taxing sugar-sweetened beverages (SSBs) has been identified as a key policy lever to reduce consumption of sugary drinks and to fund nutrition and physical activity programs. This paper analyzes news coverage of three SSB tax proposals in Richmond and El Monte, Calif., and Telluride, Colo., in 2012 and 2013. Although these three proposals failed, news More

Easy-to-Understand Calorie Information Reduces Sugary Drink Purchases Among Teens

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Sugar-sweetened beverages (SSB) are an important contributor to adolescent obesity. One promising environmental strategy to reduce consumption of SSBs is to provide consumers with easily understandable caloric information. This infographic examines the effect of in-store calorie signage on adolescent sugary drink purchases. Findings presented in this infographic come from a related HER-funded journal article.

Reducing Sugar-Sweetened Beverage Consumption by Providing Caloric Information: How Black Adolescents Alter Their Purchases and Whether the Effects Persist

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This paper examines the ways in which adolescents altered the type and size of their purchases of sugar-sweetened beverages (SSBs) in response to an intervention in six corner stores located in lower-income, predominately black neighborhoods in Baltimore, Maryland. Researchers used one of four randomly posted signs with caloric information about a 20 ounce SSB: 1) More

Policy Improves What Beverages are Served to Young Children in Child Care

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In 2011, the U.S. Department of Agriculture began requiring that child-care sites participating in the Child and Adult Care Food Program (CACFP) make drinking water available throughout the day and serve only low-fat or non-fat milk to children ages 2 years and older. In 2012, the California Healthy Beverages in Child Care law additionally required More