Focus Area: Food Marketing

Perceptions of Nonsugar Sweeteners and Nonsugar Sweetener Front-of-Package Labels Among Parents in the United States: A Qualitative Study

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In light of efforts to decrease added sugar, the use of nonsugar sweeteners (NSS) in the food supply is increasing. Although there is concern about the health effects of NSS, particularly among children, little is known about parents’ perceptions of NSS as replacements for added sugar and whether NSS front-of-package labels (FOPLs) influence parents’ perceptions More

Efficacy of front-of-package nutrient labels designed for mandatory implementation in the USA: an online randomised controlled trial

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In 2025, the U.S. Food and Drug Administration (FDA) proposed a mandatory single front-of-package label (FOPL) listing low, medium, or high descriptors and the percent Daily Value (%DV) for saturated fat, sodium, and added sugars. Effects of this scheme (referred to as Nutrition-Info-%DV) on consumer understanding, perceptions, and behaviors are largely unknown; thus, this study More

Potential Prevalence of Front-of-Package Labels on Packaged Foods in a Supermarket Chain in the Northeast United States Under Two Proposed Labeling Systems

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The U.S. Food and Drug Administration has proposed a mandatory “Nutrition Info” label be placed on the front of packaged foods, showing whether products have low, medium, or high amounts of saturated fat, sodium, and added sugar. The agency has also considered a “High-In” labeling system, which would require labels on products with high levels More

Perspectives on Messaging Strategies to Increase Participation in Universal Free School Meal Programs: A Qualitative Study With Parents of Elementary School-Aged Children

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At least eight U.S. states currently offer universal free school meal programs, providing meals at no cost to all students regardless of household income. While marketing campaigns may help increase student participation, limited research has examined what message content and design most effectively motivate parents to encourage school meal use. This qualitative study explored parents’ More

Managing Sophisticated Fraud in Online Research

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Researchers increasingly conduct online surveys or experiments. Unfortunately, online approaches can attract fraudulent respondents from individuals who are ineligible, but respond to distort results or obtain study incentives. This can be difficult to detect. This paper aims to share lessons learned from a recent online study to support other researchers.

Evidence-Based Recommendations to Mitigate Harms from Digital Food Marketing to Children Ages 2-17

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Digital food and beverage marketing is embedded in nearly every platform children use (websites, mobile apps, social media, video sharing, gaming, streaming TV), promoting unhealthy foods and beverages, which is harming children’s health. Healthy Eating Research convened an expert panel to develop evidence-based recommendations for actions to mitigate harms from digital food marketing to children More

Centering equity in FDA regulation: Front-of-package food label effects in Latino and limited English proficiency populations

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This project aims to determine the front-of-package label design that is most effective at helping Latino consumers identify and choose healthier products. The project also aims to explore whether the benefits of front-of-package design differ by English proficiency. Participants will include 4,000 US adults of parental age (18-55 years old) who identify as Latino. Participants More

Toddler milk: a scoping review of research on consumption, perceptions, and marketing practices

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Toddler milk is an ultra-processed beverage consisting primarily of powdered milk, caloric sweeteners, and vegetable oil. Pediatric health authorities do not support the use of toddler milk, and emerging evidence suggests that toddler-milk marketing practices may mislead consumers. However, studies have not synthesized the extent of toddler-milk marketing practices or how these practices affect parents’ More