Evaluating Front-of-Package Nutrition Labels on Low-Income Parents’ Comprehension of Product Healthfulness and on Consumers’ Purchasing Decisions
The aim of this study is to evaluate different Front-Of-Package labeling systems to determine which may lead consumers to make healthier purchasing decisions and increase consumer comprehension of product healthfulness. RTI Interntational has developed a virtual store environment, iSHOPPE™, which is a web-based three-dimensional consumer research tool that provides the benefit of having a realistic More