Starting in July 2016, San Francisco, Calif., will require prominent warning labels on most sugar-sweetened beverage (SSB) advertisements (i.e., “WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay”). The purpose of this project is to collect baseline data on the presence and types of SSB print advertising visible in a sample More
This issue brief examines the evidence on how food, beverage, restaurant, and entertainment companies have used brand mascots and cartoon media characters to influence children’s diet and health. Brand mascots and media characters represent a broad range of human or fictional kid-friendly animals or animated objects used by companies to market their products. Many of More
This study aims to analyze supermarket retail practices and identify retailers’ motivators for and barriers to promoting healthy products. The research team will engage in semi-structured and qualitative interviews with 16-20 supermarket managers (or key decision-makers), at least 10 of which will be in New York City and 6 in rural areas in New York More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and low-fat dairy products, and these More
This study aims to assess school digital marketing environments in a national sample of middle schools to identify opportunities and barriers to limit school-based marketing. This team previously developed a survey to assess digital marketing in schools as part of a previous HER-funded grant which will be used in this study. The specific aims of More
The aim of this study is to evaluate different Front-Of-Package labeling systems to determine which may lead consumers to make healthier purchasing decisions and increase consumer comprehension of product healthfulness. RTI Interntational has developed a virtual store environment, iSHOPPE™, which is a web-based three-dimensional consumer research tool that provides the benefit of having a realistic More
Shelf nutrition labels provide summary information on the overall nutritional quality of a food product. They provide cues to shoppers and may be effective in promoting healthy food choices at the point of purchase. The purpose of this project is to examine the effects of NuVal, a shelf nutrition labeling and nutrient profiling system, on More
There is substantial evidence that consumption of sugar-sweetened beverages (SSBs) is associated with weight gain in both children and adults. As a result, Public Service Announcements (PSAs) have been produced to both increase knowledge about the amount of sugar in drinks and to highlight the harmful effects of their overconsumption. This article explores the impact More
The confluence of Big Data analytics and digital media is rapidly transforming the retail and grocery marketplace, fundamentally altering how food companies engage with consumers and how families make nutrition choices. This model of food marketing could exacerbate existing health disparities, especially in areas where youth are at higher risk for obesity, and where the More
Despite substantial literature on how to improve the food environment for children, there has been little work examining how price promotions, nutrient-related claims, and their interactions might be associated with the nutrient profile of food purchases, particularly for lower-income and racial/ethnic minority populations. This study will address these gaps using 2008-2012 data for a demographically More
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