Understanding Current Trends, Policy Opportunities, and Legal Limits of Using Pharmacies to Promote Healthy Food Retail

Start Date: July 2015

ID #: CAS026

Organization: Public Health Advocacy Institute

Project Lead: Mark Gottlieb, JD

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This project will use legal and policy analysis to understand how the presence of pharmacies in food retail settings could be used to improve the availability and marketing of healthy foods and beverages in these outlets. Analysis will focus on current trends, legal limits, and policy opportunities to support healthy retail, and will be used to develop an approach to help pharmacies in food retail locations such as supermarkets, supercenters, and drug stores to promote healthy eating by families and children. Findings will provide insight into current marketing trends to families with children by food retailers that house pharmacies, and examine the policy opportunities available to accelerate improvement in this food retail environment.

Resource Type: Commissioned Research Project Summary

Keywords: Digital marketing, Food advertising, Grocery store, In-store marketing, Legal, Supermarket

Focus Areas: Food Marketing, Food Retail

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