This study aims to assess school digital marketing environments in a national sample of middle schools to identify opportunities and barriers to limit school-based marketing. This team previously developed a survey to assess digital marketing in schools as part of a previous HER-funded grant which will be used in this study. The specific aims of this project are to: 1) pretest and pilot a school-based digital marketing survey; 2) assess digital marketing environments using the survey tool in a national sample of middle schools comparing census regions, urban and rural, as well as minority and majority population school districts; 2a) pilot the student section of the digital marketing tool to explore use of school and personal digital devices, students’ use of social media during the school day, and perceptions about digital marketing at school; and 3) develop recommendations for further assessment, policy, and practical approaches to limit digital marketing to students at school. The online survey will be administered to a representative sample of U.S. middle school personnel. A survey will be administered to 100 Maine middle schools students in one Maine school district to pilot test the student section of the tool.
Assessing Digital Food and Beverage Marketing in Middle Schools Nationally to Inform Policy to Restrict Marketers’ Access to Children
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More
The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. … More