Consumer Estimation of Recommended and Actual Calories at Fast Food Restaurants

This paper examines the assumptions that consumers know how many calories they should consume throughout the course of a day and customers improperly estimate the number of calories in their fast food order. It then examines whether mandatory menu labeling influences either of these assumptions. Based on receipt and survey data collected from consumers outside More

Examining the Effects of In-Store Marketing on the Purchase of Excess, Non-Nutrient Calories and on Childhood Obesity

The impact of family food purchasing on child obesity is understudied, and little is known about the roles that consumer shopping behavior and local prices for goods with different nutritional content play in determining obesity prevalence. This project will use unique, nationally-representative scanned UPC data collected by Nielsen over a 12-year period on consumer grocery More

Using New Eye-Tracking Technologies to Assess the Effects of Varied Nutrition Labels on the Selection and Purchase of Healthful Foods

This study assesses front-of-package nutrition labeling using novel technology (eye tracking) in a population at risk for obesity (urban, lower-income, racial and ethnic minority). Eye tracking allows objective comparison of use of monochromatic Nutrition Keys labels (soon to be added to food packages by the Grocery Manufacturers Association, but currently unevaluated) and color-coded traffic light More

Changes in Energy Content of Lunchtime Purchases from Fast Food Restaurants After Introduction of Calorie Labelling: Cross Sectional Customer Surveys

This article assesses the impact of fast food restaurant menu labeling on the calorie content of individual lunchtime purchases of customers in New York City. Researchers found that, for the full survey sample, mean calories purchased did not change from before to after regulation. However, three major fast-food chains showed significant reductions in average calories More

Healthy Food Availability and Participation in WIC (Special Supplemental Nutrition Program for Women, Infants, and Children) in Food Stores Around Lower- and Higher-Income Elementary Schools

This paper examines the range of food outlets around lower- and higher-income urban schools and compares the availability of healthy food items in those stores. It also examines whether stores accepting vouchers for WIC, a federal program for improving health and nutrition of lower-income mothers and their children, have more healthy items available than stores More

Child and Adolescent Fast-Food Choice and the Influence of Calorie Labeling: A Natural Experiment

This article examines children’s and adolescents’ fast-food choices and the influence of calorie labels on adolescent and parent food choice in lower-income communities in New York City (NYC) and Newark, New Jersey (comparison city) before and after mandatory menu labeling began in NYC. Researchers found no statistically significant differences in calories purchased before and after More

Healthy Food Purchasing Among African American Youth: Associations with Child Gender, Adult Caregiver Characteristics and the Home Food Environment

This article discusses how the home food environment and caregiver and youth characteristics are associated with healthy food purchasing among lower-income African-American youth. Researchers found that intentions to eat healthier, caregivers’ attitude towards healthy eating and more frequent food preparation by family members were each significantly associated with higher frequency of purchasing healthy foods among More

Understanding the Rural Food Environment–Perspectives of Low-Income Parents

This article focuses on the food environment and food shopping habits of lower-income residents in rural Maine. Focus groups were conducted with lower-income parents of children enrolled in Medicaid/State Children’s Health Insurance Program in Maine to ask them about their food shopping habits, the barriers they faced when trying to obtain food, places where they More

Consumer Awareness of Fast-Food Calorie Information in New York City After Implementation of a Menu Labeling Regulation

This article examines consumer awareness of calorie information at fast-food restaurant chains in New York City after the introduction of calorie labeling on menus and menu boards. Researchers found that awareness of calorie information increased from pre-enforcement to post-enforcement of the calorie labeling regulation (25% to 64%). Among customers who saw calorie information post-enforcement, 27% More