Keyword: In-store marketing

Evaluating the Efficacy of a Healthy Corner Store Initiative in Reducing Childhood Obesity

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This project will evaluate the efficacy of a community-based, environmental intervention in urban corner stores located near schools. By targeting multiple aspects of the corner store environment (e.g., social, educational, food availability), the goal of this intervention is to decrease the purchase of high calorie snacks and beverages and increase the percentage of healthy snacks More

Reducing the Risk of Obesity for African-American Youth by Developing a Program to Improve the Food Environment in Baltimore

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This project will evaluate an innovative intervention to change the food environment to reduce obesity risk among low-income urban African American children. Specifically, it will (a) develop, implement and evaluate a program that creates healthy eating zones around selected city schools that will increase the availability of healthy food options and promote them at the More