Convenience Stores and the Marketing of Foods and Beverages through Product Assortment

Product assortment–the presence and variety of foods and beverages–is a key in-store marketing strategy to influence consumer choice.  This paper examines product assortment within conveniences stores in rural Texas-border colonias. Researchers found that convenience stores in this area provide a greater assortment of less healthy foods and beverages compared with healthier foods and beverages. Convenience More

Does Competitive Food and Beverage Legislation Hurt Meal Participation or Revenues in High Schools?

Using a large representative sample of 56 California high schools, this study examined the influence of comprehensive food and beverage legislation on both school meal participation and revenue. Researchers found that a year after California’s legislation was implemented, participation in the free/reduced lunch program increased significantly, thus increasing total meal participation. There was a slight More

Influence of Competitive Food and Beverage Policies on Children’s Diets and Childhood Obesity. A Research Review

Competitive foods are foods and beverages that compete with school meal programs. They are sold through vending machines, a la carte cafeteria lines, school stores and other venues. Given that the foods and beverages available in schools have a significant impact on children’s diets and their weight, it is important to understand how competitive foods More

Consumption of Sports Drinks by Children and Adolescents. A Research Review

Children’s and adolescents’ consumption of sports drinks is increasing. Given the already elevated levels of added sugar in the American diet and its detrimental impact on health, the increased consumption of sports drinks among youths in recent years is of growing concern for parents, health professionals, and public health advocates. This research review examines the More

Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?

This article examines prominent cases from corporate social responsibility (CSR) efforts by soda industry leaders PepsiCo and Coca-Cola and compares them with tobacco industry CSR campaigns. Researchers found that major soda manufacturers have recently employed elaborate, expensive, multinational CSR campaigns. The campaigns echo the tobacco industry’s use of CSR to focus responsibility on consumers rather More

The New Threat of Digital Marketing

This article provides an overview of the growing digital media and marketing landscape, focusing on four developments that are shaping marketing strategies and techniques: 1) the growth of interactive games and increasing sophistication of augmented realities and other immersive features of digital media; 2) the rapid explosion of social media and the emergence of marketing More

Participation in the Child and Adult Care Food Program is Associated with More Nutritious Foods and Beverages in Child Care

This article discusses the results of a study that compared foods and beverages served to 2- to 5-year-olds by type of child-care site and participation in the federally-funded Child and Adult Care Food Program (CACFP). Results from a statewide survey of California child-care providers suggest that CACFP child-care sites in general, and Head Start centers More

Consumption of Sports Drinks by Children and Adolescents. An Issue Brief

Children’s and adolescents’ consumption of sports drinks is increasing. Given the already elevated levels of added sugar in the American diet and its detrimental impact on health, the increased consumption of sports drinks among youths in recent years is of growing concern for parents, health professionals, and public health advocates. This research review examines the More