Research has established that children’s exposure to television ads for non-nutritious food products is a significant risk factor contributing to childhood obesity. The aim of this project is to continue an ongoing, independent evaluation of a food industry self-regulatory program known as the Children’s Food and Beverage Advertising Initiative (CFBAI). Key research questions include: 1) How much food advertising is presented during children’s television programming? 2) What types of products are advertised to children? 3) What is the nutritional quality of foods advertised during children’s programming? 4) How well has self-regulation improved the nutritional quality of foods advertised to children? 5) Are licensed characters used strictly in advertising for healthy food products, as recommended by the Institute of Medicine (IOM) and other public health advocates? 6) How well do foods advertised to children comply with the proposed federal Interagency Working Group (IWG) guidelines on food marketed to children?
Studying Industry Self-Regulation of the Televised Advertising of Foods and Beverages to Children and its Impact on Nutritional Quality
In response to growing concern about children’s exposure to unhealthy food advertising, the food industry adopted a program of self-regulation – the Children’s Food and Beverage Advertising Initiative (CFBAI) – with participating companies pledging to limit child-targeted advertising to healthier products. This study assesses the efficacy of industry self-regulation by … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More