Start Date: October 2012

ID #: 70411

Principal Investigator: Dale Kunkel, PhD

Organization: University of Arizona

Funding Round: Round 7

See more related research

Share


Research has established that children’s exposure to television ads for non-nutritious food products is a significant risk factor contributing to childhood obesity. The aim of this project is to continue an ongoing, independent evaluation of a food industry self-regulatory program known as the Children’s Food and Beverage Advertising Initiative (CFBAI). Key research questions include: 1) How much food advertising is presented during children’s television programming? 2) What types of products are advertised to children? 3) What is the nutritional quality of foods advertised during children’s programming? 4) How well has self-regulation improved the nutritional quality of foods advertised to children? 5) Are licensed characters used strictly in advertising for healthy food products, as recommended by the Institute of Medicine (IOM) and other public health advocates? 6) How well do foods advertised to children comply with the proposed federal Interagency Working Group (IWG) guidelines on food marketed to children?

Related Research

May 2015

Evaluating Industry Self-Regulation of Food Marketing to Children

In response to growing concern about children’s exposure to unhealthy food advertising, the food industry adopted a program of self-regulation – the Children’s Food and Beverage Advertising Initiative (CFBAI) – with participating companies pledging to limit child-targeted advertising to healthier products. This study assesses the efficacy of industry self-regulation by comparing advertising content on children’s More

April 2015

Alignment of Children’s Food Advertising With Proposed Federal Guidelines

Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children (IWG) proposed guidelines for the More

October 2021

Assessing the Public Health Impacts of the Children’s Food and Beverage Advertising Initiative

The Children’s Food and Beverage Advertising Initiative (CFBAI) is a voluntary industry initiative in which companies commit to featuring only foods meeting specific nutrition criteria in advertising directed primarily to children under age 12. New criteria that were announced in 2018 and went into effect in 2020 strengthened the nutrition standards and changed the criteria More