Access to WIC benefits typically requires an in-person visit to a WIC center, however this became a challenge during the COVID-19 pandemic due to recommendations for social distancing to minimize and prevent the spread of the virus. As a result, in-person requirements were removed for all visits, except first time enrollment visits, and participants were able to renew their benefits and have nutrition consultations virtually. This reduced the risk of exposure in WIC offices and public transport, and also eliminated logistical challenges associated with in-person visits. This brief presents findings from a rapid-response study examining patient satisfaction and preferences with regard to virtual WIC visits in New York City during the period from July 2020 to October 2020. The study aimed to weigh the pros and cons of phone visits by examining missed appointments, acceptability, and preferences. It found that the “no-show” rate was reduced by 45% during this time, phone appointments were highly rated, and nearly three quarters of participants surveyed preferred virtual visits.