The goal of this study is to provide much needed scientific evidence about whether the Philadelphia beverage tax is associate with changes in beverage availability and targeted marketing, with a focus on drinks commonly consumed by children ages 0-5 and Black and Latinx households with young children. Specific aims include: (1) Compare changes in retail availability (large and small retailers) of the beverages most frequently consumed by young children ages 2-5 (based on national data) following the implementation of the beverage tax in Philadelphia compared with Baltimore (a control city without a tax); (2) Assess whether beverage marketing for young children in Philadelphia includes different amounts of local media (i.e., TV, magazine, Internet) and advertising via mobile devices for taxed beverages and sweetened, non-taxed beverages (e.g., flavored milk) compared to Baltimore; and (3) Evaluate whether Black and Latinx families with children ages 0 to 5 in Philadelphia and Baltimore are exposed to more beverage advertising on digital device media and local media compared to white families.
Changes in Beverage Availability and Targeted Marketing Associated with the Philadelphia Beverage Tax
Examining the Effects of Taxes and Warning Labels on Parents’ Purchases of Sugar-Sweetened Beverages Using a Choice Experiment
The purpose of this study is to conduct a discrete choice experiment to investigate whether warning labels on Sugar-Sweetened Beverages (SSBs) alter the effectiveness of a tax on SSBs, especially among parents who are Black, Latinx and lower income. The research team will conduct an online choice experiment with 2,700 … More
SHIFT: Testing Culturally Appropriate Messaging for Black Community to Limit Children’s Sugary-Beverage Intake and Increase Water Consumption
The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication … More
This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including … More