Early childhood is an important period for interventions to prevent obesity, before poor diet and physical activity behaviors become entrenched and related chronic diseases develop. To date there are still few programs that have been evaluated using experimental study designs that demonstrate impacts on young children’s weight. As a result, it is difficult to know which interventions will truly have an impact. This brief compiles research conducted by the Childhood Obesity Intervention Cost-Effectiveness Study (CHOICES) on interventions that impact young children. The brief provides an overview of the goals of cost-effectiveness analysis, the evidence thus far on the cost-effectiveness of different strategies to prevent obesity in the places where very young children (0- to 5-year-olds) live, learn, and play, and the evidence that is still needed for informed decision-making.
Published: March 2019
ID #: 1108
Publisher: Healthy Eating Research, The CHOICES Project at the Harvard T.H. Chan School of Public Health
Authors: Kenney E, Cradock A, Resch S, Giles C, Gortmaker S
Marketing of sugar-sweetened children’s drinks and parents’ misperceptions about benefits for young childrenDespite expert recommendations, U.S. parents often serve sugar-sweetened children’s drinks, including sweetened fruit-flavored drinks and toddler milks, to young children. This qualitative research explored parents’ understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups More