The massive shift to learning on digital devices makes the need for effective policies to address digital food marketing more urgent than ever. The proposed study aims to develop and disseminate digital food marketing (DM) policy and practice guidelines for state education agencies and school districts to limit DM to elementary and middle school students. The project team will utilize the World Health Organization’s theoretical framework for digital food marketing to children which is premised upon the fundamental rights of children to be educated free from economic exploitation and exposure to harmful food marketing. The project has two aims: For Aim 1 Dr. Polacsek will conduct research, including up to 15 interviews, to better understand how the Covid-19 pandemic has influenced schools’ and students’ use of digital devices and online sites, and industry practices regarding marketing food and beverages online to students. For Aim 2 Dr. Polacsek will use findings from Aim 1, as well as findings from a national middle school survey, and a scan of the literature and legal research to develop recommendations and guidelines for state agencies and school districts to limit unwanted harmful food and beverage marketing to young students.
Start Date: December 2020
Organization: University of New England
Project Lead: Michele Polacsek, PhD
Resource Type: Commissioned Research Project Summary
Keyword: Digital marketing
Focus Areas: Food Marketing, School & After School
Related Research
March 2024
Centering equity in FDA regulation: Front-of-package food label effects in Latino and limited English proficiency populations
This project aims to determine the front-of-package label design that is most effective at helping Latino consumers identify and choose healthier products. The project also aims to explore whether the benefits of front-of-package design differ by English proficiency. Participants will include 4,000 US adults of parental age (18-55 years old) who identify as Latino. Participants MoreFebruary 2024
Effects of front-of-package non-sugar sweetener disclosures on parents’ perceptions and selection of sweetened food and beverage products for their children
The project aims to use an online randomized experiment to 1) evaluate the impact of front-of-package (FOP) non-sugar sweetener (NSS) disclosures on a) parents’ selection of unsweetened products and b) parents’ selection of products with NSS and use focus group discussions to 2) examine parents’ understanding and perceptions of NSS and FOP NSS disclosures, 3) MoreNovember 2023