Increasing access to farmers’ markets is a recommended approach to increase fruit and vegetable consumption. However, there are challenges to increasing access in underserved and lower-income neighborhoods, including short growing seasons, lack of access to culturally appropriate or desired produce, and high cost of produce at farmers’ markets. The “Fresh to You” program, a partnership between Brown University and a local produce distributor, offers a potential solution by bringing year-round, discount produce markets to six convenient community locations in lower-income neighborhoods. This study evaluated the “Fresh to You” program’s impact on children’s consumption of fruits and vegetables. Parents of children ages 3 to 13 years were recruited at the markets to participate in a five-month cohort study. Parents completed a baseline survey, a follow-up survey five months later, and participated in focus groups. They answered questions about their children’s fruit and vegetable intake using a validated food frequency questionnaire. From baseline to five months, there was a statistically significant increase in children’s daily fruit and vegetable consumption of almost half a cup. Feedback from parents and gatekeepers at market sites indicated that the market was well received, but affordability remained an issue for many families.
Effectiveness of Fresh to You, a Discount Fresh Fruit and Vegetable Market in Low-Income Neighborhoods, on Children’s Fruit and Vegetable Consumption, Rhode Island, 2010-2011
Identifying and Evaluating Food Environment Changes Improving Access to Affordable Healthy Foods in Low-Income Communities
The goal of this research is to evaluate the Fresh to You (FTY) program, which aims to increase year-round access to affordable, high-quality, fresh fruits and vegetables for low-income families through implementation of year-round discount fruit and vegetable markets in community organizations. Specifically, this work will consist of (a) conducting … More
This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including … More
Changes in Beverage Availability and Targeted Marketing Associated with the Philadelphia Beverage Tax
The goal of this study is to provide much needed scientific evidence about whether the Philadelphia beverage tax is associate with changes in beverage availability and targeted marketing, with a focus on drinks commonly consumed by children ages 0-5 and Black and Latinx households with young children. Specific aims include: … More