Increasing access to farmers’ markets is a recommended approach to increase fruit and vegetable consumption. However, there are challenges to increasing access in underserved and lower-income neighborhoods, including short growing seasons, lack of access to culturally appropriate or desired produce, and high cost of produce at farmers’ markets. The “Fresh to You” program, a partnership between Brown University and a local produce distributor, offers a potential solution by bringing year-round, discount produce markets to six convenient community locations in lower-income neighborhoods. This study evaluated the “Fresh to You” program’s impact on children’s consumption of fruits and vegetables. Parents of children ages 3 to 13 years were recruited at the markets to participate in a five-month cohort study. Parents completed a baseline survey, a follow-up survey five months later, and participated in focus groups. They answered questions about their children’s fruit and vegetable intake using a validated food frequency questionnaire. From baseline to five months, there was a statistically significant increase in children’s daily fruit and vegetable consumption of almost half a cup. Feedback from parents and gatekeepers at market sites indicated that the market was well received, but affordability remained an issue for many families.
Effectiveness of Fresh to You, a Discount Fresh Fruit and Vegetable Market in Low-Income Neighborhoods, on Children’s Fruit and Vegetable Consumption, Rhode Island, 2010-2011
Identifying and Evaluating Food Environment Changes Improving Access to Affordable Healthy Foods in Low-Income Communities
The goal of this research is to evaluate the Fresh to You (FTY) program, which aims to increase year-round access to affordable, high-quality, fresh fruits and vegetables for low-income families through implementation of year-round discount fruit and vegetable markets in community organizations. Specifically, this work will consist of (a) conducting … More
A Qualitative Study of Parents With Children 6 to 12 Years Old: Use of Restaurant Calorie Labels to Inform the Development of a Messaging Campaign
U.S. law mandates that chain restaurants with 20 or more locations post calorie information on their menus to inform consumers and encourage healthy choices. This study aimed to better understand parents’ perceptions and use of calorie labeling and the types of messages that might increase use. Researchers conducted 10 focus … More
A growing number of consumers are ordering groceries online and picking them up in-store (OOPIS) to limit their exposure to the COVID-19 virus. Although OOPIS has been widely adopted, WIC participants in most states are unable to use OOPIS to redeem their WIC benefits due to significant legal barriers. To … More