Increasing access to farmers’ markets is a recommended approach to increase fruit and vegetable consumption. However, there are challenges to increasing access in underserved and lower-income neighborhoods, including short growing seasons, lack of access to culturally appropriate or desired produce, and high cost of produce at farmers’ markets. The “Fresh to You” program, a partnership between Brown University and a local produce distributor, offers a potential solution by bringing year-round, discount produce markets to six convenient community locations in lower-income neighborhoods. This study evaluated the “Fresh to You” program’s impact on children’s consumption of fruits and vegetables. Parents of children ages 3 to 13 years were recruited at the markets to participate in a five-month cohort study. Parents completed a baseline survey, a follow-up survey five months later, and participated in focus groups. They answered questions about their children’s fruit and vegetable intake using a validated food frequency questionnaire. From baseline to five months, there was a statistically significant increase in children’s daily fruit and vegetable consumption of almost half a cup. Feedback from parents and gatekeepers at market sites indicated that the market was well received, but affordability remained an issue for many families.
Effectiveness of Fresh to You, a Discount Fresh Fruit and Vegetable Market in Low-Income Neighborhoods, on Children’s Fruit and Vegetable Consumption, Rhode Island, 2010-2011
Published: October 2015
ID #: 65054
Journal: Prev Chronic Dis
Authors: Gorham G, Dulin-Keita A, Risica PM et al.
Age Groups: Preschool-age children (ages 3 to 5), Elementary-age children (grades K to 5), Young adolescents (grades 6 to 8), Adults and Families
Focus Areas: Food Access, Food Retail
Race/Ethnicity: Latino(a) or Hispanic, Multi-racial/ethnic
Resource Type: Journal Article
Keywords: Community setting, Farmers' markets, Fruits and vegetables, Neighborhood, Spanish language
State: Rhode Island
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