Over the past decade, communities have turned to zoning and land-use policies to restrict fast-food restaurants, and have done so for different reasons and with varied success. Investigators analyzed news coverage, legislative histories, and demographic data to understand what types of policies have been proposed, which communities have proposed them, and why. They identified 77 communities that proposed 100 separate fast food land-use policies between 2001 and 2013. Eighty of the policies were proposed to protect community aesthetics, while nutrition was the rationale for only 20 policies. Communities with more residents of color and larger, urban communities were more likely than majority-white communities to propose land-use policies focused on improving nutrition. Smaller, more affluent communities were more likely to pass land-use policies to preserve community appearance. Health-focused policies were subject to more criticism than other policies and were generally less successful; only 35 percent of nutrition-focused policies passed compared to 78 percent of other policies.