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Researchers increasingly conduct online surveys or experiments. Unfortunately, online approaches can attract fraudulent respondents from individuals who are ineligible, but respond to distort results or obtain study incentives. This can be difficult to detect. This paper aims to share lessons learned from a recent online study to support other researchers.
Related Research
December 2024
Estimating Young Children’s Exposure to Food and Beverage Marketing on Mobile Devices
Food and beverage marketing drives poor diet quality and obesity risk among children. However, it is unknown how much young children are exposed to digital food and beverage marketing on mobile devices like tablets and smartphones. The objective of this study was to estimate how frequently young children, who are particularly vulnerable to advertising, view MoreAugust 2024
Philadelphia Beverage Tax’s Impact on Beverage Ad Expenditures and Number of Ads Purchased
On January 1, 2017, Philadelphia implemented a beverage excise tax. The study’s objective was to determine whether beverage advertising expenditures and the number of beverage ads purchased changed in Philadelphia compared to Baltimore because of this tax. Monthly beverage ad expenditures and the number of beverage ads purchased by brand from January 2016 through December MoreSeptember 2023
Advertising and Stocking at Small Retailers: A Sweetened Beverage Excise Tax in Philadelphia
In 2017, Philadelphia enacted a $0.015 per ounce excise tax on SBs that covered both sugar-sweetened beverages and artificially-sweetened beverages, which reduced purchasing and consumption. This study assessed whether the tax also changed beverage advertising or stocking practices that could influence consumer behavior among stores in Philadelphia, Baltimore, and Philadelphia-adjacent counties not subject to the MoreApril 2021