A growing number of consumers are ordering groceries online and picking them up in-store (OOPIS) to limit their exposure to the COVID-19 virus. Although OOPIS has been widely adopted, WIC participants in most states are unable to use OOPIS to redeem their WIC benefits due to significant legal barriers. To overcome these barriers, Prime Time Nutrition (PTN) stores in Oklahoma innovatively adopted a modified OOPIS model for WIC participants. This project aims to evaluate WIC participants’ adoption of the OOPIS model in Oklahoma and the impact of OOPIS on WIC participants’ benefit redemption behaviors. To achieve this goal, the research team will pursue two specific aims: 1) To examine how the COVID-19 pandemic affects the adoption of the OOPIS model among WIC participants in Oklahoma; and 2) To examine how OOPIS affects Oklahoma WIC participants’ redemption behaviors in the COVID-19 pandemic.
Start Date: September 2020
ID #: CAS072
Organization: Old Dominion University
Project Lead: Harry Zhang, PhD
Evaluation of WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store ChainThe COVID-19 pandemic is worsening the disparities in food access in the United States. As consumers have been increasingly using grocery online ordering services to limit their exposure to the COVID-19 virus, participants of federal nutrition assistance programs lack the online benefit redemption option. With the support of the US Department of Agriculture (USDA), retailers More
The Online Ordering Behaviors among Participants in the Oklahoma Women, Infants, and Children Program: A Cross-Sectional AnalysisOnline ordering is an innovative method being pilot-tested in some stores to facilitate WIC participants’ food benefit redemption, which has become especially important in the COVID-19 pandemic. The present research aimed to examine the online ordering behaviors among 726 WIC households who adopted WIC online ordering in a grocery chain, XYZ (anonymous) store, in Oklahoma More