Bottle-fed infants are at significantly greater risk for overfeeding and rapid weight gain (RWG), yet few studies focus on promoting healthy feeding practices for bottle-feeding caregivers. Bottle-feeding caregivers receive little support related to learning appropriate bottle-feeding practices, and this problem is pronounced in low-income, minority populations at higher risk for bottle-feeding, use of unhealthy feeding practices, and obesity. One of the best ways to reach low-income, minority, bottle-feeding caregivers is through the WIC program. Currently, bottle-feeding mothers within WIC are not receiving the support they need to learn healthy bottle-feeding practices. Practical, policy-relevant research is needed to address this critical gap in research and practice.Specific aims of this study are to 1) develop, implement, and evaluate PSE strategies to promote responsive bottle-feeding practices among WIC mothers, with the ultimate goal of moderating risk for RWG and obesity among WIC infants; and 2) examine the impact of PSE strategies on WIC program retention at 12 months of age.
Promoting Responsive Bottle-Feeding Practices Among Women, Infants, and Children (WIC) Mothers to Reduce Infants’ Rapid Weight Gain and Obesity
Examining the Effects of Taxes and Warning Labels on Parents’ Purchases of Sugar-Sweetened Beverages Using a Choice Experiment
The purpose of this study is to conduct a discrete choice experiment to investigate whether warning labels on Sugar-Sweetened Beverages (SSBs) alter the effectiveness of a tax on SSBs, especially among parents who are Black, Latinx and lower income. The research team will conduct an online choice experiment with 2,700 … More
SHIFT: Testing Culturally Appropriate Messaging for Black Community to Limit Children’s Sugary-Beverage Intake and Increase Water Consumption
The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication … More
This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including … More