Published: January 2023

Journal: Nutrients

Authors: Zhang Q, Patel P, Lowery CM

See more related research

Share


The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is now expected to allow participants to redeem their food benefits online, i.e., via online ordering, rather than only in-store. However, it is unclear how this new benefit redemption model may impact participants’ welfare since vendors may have an asymmetric information advantage compared with WIC customers. The WIC online ordering environment may also change the landscape for WIC vendors, which will eventually affect WIC participants. To protect WIC consumers’ rights in the new online ordering model, policymakers need an appropriate legal and regulatory framework. This narrative review provides that framework by reviewing the literature, legal treatises, and reports on enforceable laws and regulations in the U.S. relevant to digital marketing. The results identify key issues that may arise with adopting WIC online ordering. This paper suggests “privacy, transparency, and fairness” as guiding principles to protect the welfare of WIC participants in WIC online ordering.

Related Research

November 2023

Supporting the Wake Forest School of Medicine in implementing a WIC referral program within electronic health records to optimize WIC participation

The United States has an ongoing maternal and infant health crisis, characterized by stark disparities. The WIC program could equitably improve health outcomes, but it is underutilized. Identifying strategies for healthcare systems to efficiently connect pregnant patients with WIC is a public health and policy priority. This study will use the electronic health record (EHR) More

November 2023

Assessing participation in and implementation of summer electronic-benefits-transfer and non-congregate-meal programs in rural areas

Summer EBT and non-congregate meals are summer meal options that have known associations with reducing food hardship and barriers to food access. But take-up can vary across states, which creates disparities among marginalized populations. The study aims to analyze the coverage, take-up, and implementation decisions made around Summer EBT and non-congregate meals. The research team More

November 2023

Assessing racial/ethnic coverage rates at the ZIP-code level for the Special Supplemental Nutrition Program for Women, Infants, and Children

WIC can improve maternal and childhood health and nutrition, yet only 50% of people who qualify for WIC receive benefits, with racial disparities across states. Beyond state and national estimates, less is known about zip code-level racial/ethnic coverage rates or the factors influencing program reach. This study will be the first large-scale assessment of overall More