In 2013, Telluride, Colo., proposed a tax on sugary drinks that would require local business owners to pay the city one cent per ounce of sugar-sweetened beverages sold. The proposed tax did not pass, but generated a large amount of news coverage and controversy. This report evaluates the news coverage the proposal generated, examining the types and quantity of coverage, the speakers quoted in the coverage, and the arguments that appeared on both sides of the debate. The investigators found that the news coverage in Telluride framed the soda tax issue primarily in terms of the potential ramifications for the health and economy of the town. They also compare Telluride coverage with the coverage of similar 2012 soda tax proposals in Richmond and El Monte, Calif., and identified both common patterns and differences in coverage from the three cities. These findings contribute to a growing body of knowledge on how soda tax news debates play out within the unique context of each community in which they are proposed.
Soda Tax Debates: An Analysis of News Coverage of the 2013 Soda Tax Proposal in Telluride, Colorado
Big Soda’s Long Shadow: News Coverage of Local Proposals to Tax Sugar-Sweetened Beverages in Richmond, El Monte and Telluride
Taxing sugar-sweetened beverages (SSBs) has been identified as a key policy lever to reduce consumption of sugary drinks and to fund nutrition and physical activity programs. This paper analyzes news coverage of three SSB tax proposals in Richmond and El Monte, Calif., and Telluride, Colo., in 2012 and 2013. Although … More
Taxes on sugary drinks have been identified as a policy tool that could reduce consumption of these beverages or raise funds to address associated health expenses. To date, tax proposals have met stiff opposition from the beverage industry and others. An unsuccessful ballot measure in November 2013 to place a … More
Toddler drinks are a relatively new product category, typically offered by infant formula manufacturers and promoted as beneficial for young children ages 12 months and older. Marketing promotes these drinks as the “next step” after infant formula, using claims that imply unproven benefits for children’s nutrition and health. However, these drinks … More