This research brief examines the latest information on sugar-sweetened beverages (SSBs) and food pricing strategies. The brief concludes that taxes resulting in substantially higher prices of SSBs could be a powerful policy tool for curbing obesity rates by leading people to reduce consumption.
Published: July 2009
ID #: 1034
Publisher: Healthy Eating Research
Authors: Chaloupka F, Powell L, Chriqui J
Marketing of sugar-sweetened children’s drinks and parents’ misperceptions about benefits for young childrenDespite expert recommendations, U.S. parents often serve sugar-sweetened children’s drinks, including sweetened fruit-flavored drinks and toddler milks, to young children. This qualitative research explored parents’ understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups More
The Impact of a Pricing Manipulation Intervention on Food Sales in a Small Community Grocery Store in Baltimore CityThis study tested a pricing manipulation strategy in a small grocery store to assess the impact on food sales. The prices of 35 healthy foods were decreased over time while simultaneously increasing the prices of 45 unhealthy foods. Trends in sales were examined across each manipulation period. Total sales of healthy foods remained relatively stable More