Published: April 2019

ID #: CAS026

Journal: Health Marketing Quarterly

Authors: Wilking C, Gottlieb MA, Rickles N

See more related research

Share


Chain drug stores have increased their health care role through expanded pharmacy services and retail health clinics. They also are major food retailers. This creates a tension between health promotion and sales of unhealthy foods and beverages to pharmacy customers. This article explores opportunities to improve the nutritional quality of foods sold at chain drug stores that differ from general healthy food retail approaches. It considers the legal limits on marketing to pharmacy customers; the potential roles of health insurers, pharmacy benefit managers and retail health clinics to voluntarily improve food offerings; and formal policymaking legal considerations and approaches.

Related Research

July 2015

Understanding Current Trends, Policy Opportunities, and Legal Limits of Using Pharmacies to Promote Healthy Food Retail

This project will use legal and policy analysis to understand how the presence of pharmacies in food retail settings could be used to improve the availability and marketing of healthy foods and beverages in these outlets. Analysis will focus on current trends, legal limits, and policy opportunities to support healthy retail, and will be used More

September 2024

Online retail nudges to help parents with lower-income choose healthy beverages for their children: A randomized clinical trial

Nudges offer a promising tool to reduce sugary drink intake among children who are most at risk for diet-related disease. The objective of this study was to examine the impact of online store nudges on purchases of sugary drinks for children in lower-income households. Caregivers with lower-income were recruited to an online shopping experiment and More

November 2023

Understanding the Chasm in the Diffusion of Online Food Benefit Ordering: A Service Ecosystem Approach

Although consumers used online grocery shopping more frequently to limit exposure to the COVID-19 virus during the pandemic, the participants of some federal nutrition assistance programs lacked the option to redeem their food benefits online. Some retailers were pilot-testing online food benefit ordering for the participants of the Special Supplemental Nutrition Program for Women, Infants, More