The Click & Collect model is a three-step process for placing a WIC grocery order online, then picking it up and paying for it at the store. This model for online ordering could be an opportunity, during the COVID-19 pandemic and beyond, to address certain challenges to WIC shopping and benefit redemption. A pilot study in Tennessee found that this online ordering model was feasible and acceptable to both WIC participants and WIC vendor staff, as well as sustainable and scalable. This brief presents findings from the study and suggestions from WIC participants and grocery retailer staff to improve the Click & Collect model. It describes opportunities for online ordering to address challenges to WIC shopping and benefit redemption, and issues for researchers and retailers to consider when implementing WIC online ordering in their community.
Published: June 2021
Publisher: Healthy Eating Research
Authors: Zimmer MC, Kovalsky E, Anderson Steeves E
Additional Fruit and Vegetable Vouchers for Pregnant WIC Clients: An Equity-Focused Strategy to Improve Food Security and Diet QualityWomen with low household income and from racial/ethnic minority groups are at elevated risk of food insecurity. Food insecurity during pregnancy is associated with overall less healthy diets, lower intake of the pregnancy-supportive nutrients iron and folate, and significant variations in diet across the course of a month. The goal of this study was to More
Dynamics of macroeconomic factor effects on food assistance program participation in the United StatesMacroeconomic factors relating to economic, financial, and sociological stress are identified and their impacts assessed concerning participation in key food assistance programs (SNAP, WIC, and NSLP). The econometric analysis covers the period October 1999 to September 2020. The impact of COVID-19 on participation in these programs also is quantified. Based on the parameter estimates obtained More