Newsletter
Contact
The Click & Collect model is a three-step process for placing a WIC grocery order online, then picking it up and paying for it at the store. This model for online ordering could be an opportunity, during the COVID-19 pandemic and beyond, to address certain challenges to WIC shopping and benefit redemption. A pilot study in Tennessee found that this online ordering model was feasible and acceptable to both WIC participants and WIC vendor staff, as well as sustainable and scalable. This brief presents findings from the study and suggestions from WIC participants and grocery retailer staff to improve the Click & Collect model. It describes opportunities for online ordering to address challenges to WIC shopping and benefit redemption, and issues for researchers and retailers to consider when implementing WIC online ordering in their community.
Published: June 2021
Publisher: Healthy Eating Research
Authors: Zimmer MC, Kovalsky E, Anderson Steeves E
Keywords: Grocery store, Supermarket, Women, Infants, and Children (WIC)
Focus Area: Nutrition Policy & Programs
Age Groups: Pregnant women, infants and toddlers (ages 0 to 2), Preschool-age children (ages 3 to 5)
Resource Type: Research Brief
State: Tennessee
Related Research
June 2025
Changes in SNAP Participation and Food Expenditures for Households with Children During the Pandemic
The purposes of this research were to explore the characteristics of households with children that joined SNAP after substantial changes were made to the program in the early stages of the pandemic and to learn how the changes affected food purchases. The research team used household-based scanner data to assess demographic characteristics and food purchase MoreFebruary 2025
Consumption of the Food Groups with the Revised Benefits in the New WIC Food Package: A Scoping Review
On 18 April 2024, the United States Department of Agriculture (USDA) published the first food package changes to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) in over a decade, which reduced some food benefits (juice, milk, canned fish, and infant fruits and vegetables) and offered substitutes (cash-value vouchers (CVVs) or cash-value MoreJanuary 2025