The Click & Collect model is a three-step process for placing a WIC grocery order online, then picking it up and paying for it at the store. This model for online ordering could be an opportunity, during the COVID-19 pandemic and beyond, to address certain challenges to WIC shopping and benefit redemption. A pilot study in Tennessee found that this online ordering model was feasible and acceptable to both WIC participants and WIC vendor staff, as well as sustainable and scalable. This brief presents findings from the study and suggestions from WIC participants and grocery retailer staff to improve the Click & Collect model. It describes opportunities for online ordering to address challenges to WIC shopping and benefit redemption, and issues for researchers and retailers to consider when implementing WIC online ordering in their community.
WIC Online Ordering: Opportunities and Issues to Consider During the COVID‑19 Pandemic
The USDA Online Purchasing Pilot, which allows SNAP participants to shop and pay for groceries online, rapidly expanded during the COVID-19 pandemic. From March 2020 to March 2021, the number of participating states increased from 5 to 47. This brief assesses whether the Pilot promotes healthy food access (using the … More
Acceptability, Preference, and No-Show Rates for In-Person and Phone-Based Consultations at Nine WIC Centers in New York City Before and During COVID-19
Access to WIC benefits typically requires an in-person visit to a WIC center, however this became a challenge during the COVID-19 pandemic due to recommendations for social distancing to minimize and prevent the spread of the virus. As a result, in-person requirements were removed for all visits, except first time … More
The Supplemental Nutrition Assistance Program (SNAP) is the largest United States Department of Agriculture federal nutrition assistance program. As an entitlement program, SNAP is designed to expand as incomes fall, enabling the program to respond quickly when need increases. For example, prior to the COVID-19 pandemic, SNAP served an average … More