Using New Eye-Tracking Technologies to Assess the Effects of Varied Nutrition Labels on the Selection and Purchase of Healthful Foods
This study assesses front-of-package nutrition labeling using novel technology (eye tracking) in a population at risk for obesity (urban, lower-income, racial and ethnic minority). Eye tracking allows objective comparison of use of monochromatic Nutrition Keys labels (soon to be added to food packages by the Grocery Manufacturers Association, but currently unevaluated) and color-coded traffic light More