Defining Priorities and Optimal Research Designs for Studying the Impact of Digital Food Marketing on Adolescents
Few studies have examined adolescent exposure to food marketing. This research gap is compounded by the dearth of academic studies of digital food marketing, especially regarding adolescents, who are exposed to increased food and beverage marketing on the Internet, cell phones and other digital platforms. Recent developments at the federal level reflect growing concerns that adolescents must be included in regulatory and self-regulatory policies. Research is urgently needed to guide policies. The aims of this project are to: 1) establish an interdisciplinary network of scholars to focus on the unique research issues related to digital food marketing to multicultural adolescents; and 2) identify methods and metrics used to capture the ways in which adolescents interact with and respond to digital media. In addition to the interdisciplinary network, the project will also yield a research agenda focused specifically on adolescents, including recommended methods and detail on new metrics of youth engagement with digital media that can be adapted for further academic research.
This article provides an overview of the growing digital media and marketing landscape, focusing on four developments that are shaping marketing strategies and techniques: 1) the growth of interactive games and increasing sophistication of augmented realities and other immersive features of digital media; 2) the rapid explosion of social media … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More