Few studies have examined adolescent exposure to food marketing. This research gap is compounded by the dearth of academic studies of digital food marketing, especially regarding adolescents, who are exposed to increased food and beverage marketing on the Internet, cell phones and other digital platforms. Recent developments at the federal level reflect growing concerns that adolescents must be included in regulatory and self-regulatory policies. Research is urgently needed to guide policies. The aims of this project are to: 1) establish an interdisciplinary network of scholars to focus on the unique research issues related to digital food marketing to multicultural adolescents; and 2) identify methods and metrics used to capture the ways in which adolescents interact with and respond to digital media. In addition to the interdisciplinary network, the project will also yield a research agenda focused specifically on adolescents, including recommended methods and detail on new metrics of youth engagement with digital media that can be adapted for further academic research.
Defining Priorities and Optimal Research Designs for Studying the Impact of Digital Food Marketing on Adolescents
This article provides an overview of the growing digital media and marketing landscape, focusing on four developments that are shaping marketing strategies and techniques: 1) the growth of interactive games and increasing sophistication of augmented realities and other immersive features of digital media; 2) the rapid explosion of social media … More
Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice
One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing to students … More
Retailers and other organizations currently use a variety of nutrition standards and recommendations to guide consumers towards healthier, “Better for You”, options. This variety can be confusing to consumers. Healthy Eating Research convened a scientific advisory committee to review existing “Better-For-You” nutrition standards, and analyze their strengths and weaknesses. The … More