Simplifying Caloric Labeling on Sugar-Sweetened Beverages to Reduce Consumption of Excess Calories
Providing easily understandable caloric information may be a low-cost strategy for lowering overall caloric intake among groups at high risk for obesity, particularly Black and Hispanic adolescents ages 12 to 18. The aims of the study are to: 1) examine if providing caloric information on sugar-sweetened beverages (SSBs) significantly reduces the frequency and volume of SSB purchases; 2) identify the most effective modes of communicating caloric information about SSBs; and 3) examine if providing caloric information has a persistent effect on behavior post-intervention. Investigators will conduct focus groups to identify the most promising caloric messages to evaluate. For the intervention, six corner stores in Baltimore City will be randomly assigned to one of four treatment conditions for a one-month period during which adolescent beverage purchases data will be collected. Investigators will additionally use the street-intercept method to conduct exit interviews with one-quarter of the study sample. In the post-intervention phase, investigators will collect beverage purchase information at the six stores to test if prior exposure of caloric information has a persistent effect on beverage purchasing behavior among the target population.
Sugar-sweetened beverages (SSB) are an important contributor to adolescent obesity. One promising environmental strategy to reduce consumption of SSBs is to provide consumers with easily understandable caloric information. This infographic examines the effect of in-store calorie signage on adolescent sugary drink purchases. Findings presented in this infographic come from a … More
This paper examines the ways in which adolescents altered the type and size of their purchases of sugar-sweetened beverages (SSBs) in response to an intervention in six corner stores located in lower-income, predominately black neighborhoods in Baltimore, Maryland. Researchers used one of four randomly posted signs with caloric information about … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More